The Human Touch in the Digital Age: Enhancing Client Experiences in 3PL

In today’s digital age, technology has transformed various industries, including the logistics and supply chain sectors. With the rise of e-commerce and the increasing demand for efficient and reliable shipping services, third-party logistics (3PL) providers play a crucial role in ensuring seamless operations and profitability. However, amidst this digitalization, it’s essential not to lose sight of the human touch in day-to-day contact with 3PL clients. 


In our experience, the best 3PL providers leverage technology while maintaining a personalized touch to enhance your customers’ experiences and brand/product satisfaction. But what does that mean, and how can you evaluate exactly whether your 3PL provider hits important objectives in providing the best experience possible for your business? In this guide to enhancing the human and client experience in 3PL, we’ll detail exactly how to assess your 3PL provider’s priorities and how they make critical decisions that directly impact the success of your business. 


Real-Time Shipment Tracking

One of the most significant advancements in logistics technology is real-time shipment tracking. By leveraging GPS and other tracking systems, 3PL providers can offer their clients the ability to monitor their shipments at any given moment. This level of transparency not only instills trust but also empowers clients with valuable information about the progress of their orders. By keeping clients informed about the whereabouts of their shipments, 3PL providers enhance the overall client experience and reduce anxiety (which reduces calls to your call center).


Real-time shipment tracking is a game-changer in the logistics industry, providing clients with unprecedented visibility and control over their shipments. To expand and provide more context, here are a few benefits of real-time shipment tracking and how they can benefit both you and your business: 


  1. Accuracy and Transparency
    Real-time shipment tracking utilizes advanced technologies, such as GPS, RFID (Radio Frequency Identification), and IoT (Internet of Things), to provide accurate and up-to-date information about the location and status of shipments. This level of transparency allows you to track your orders in real-time, gaining insights into the progress of your deliveries. By accessing a user-friendly online portal or mobile application (like Standvast’s customer portal), you can monitor your shipments effortlessly, ensuring peace of mind and reducing the uncertainty associated with waiting for a package to arrive at your customers’ doorsteps intact and on time.

  2. Proactive Issue Resolution
    Real-time shipment tracking enables 3PL providers to identify and address potential issues proactively. By monitoring the progress of shipments in real time, providers can quickly identify any delays, detours, or disruptions in the supply chain. This early detection allows them to take immediate action, such as rerouting packages or notifying customers about potential delays. Proactive issue resolution not only helps mitigate the impact of problems but also demonstrates responsiveness and reliability, further enhancing the client experience. 

  3. Data-driven Insights and Optimization:
    Real-time tracking generates valuable data that are analyzed to gain insights into logistics operations. By analyzing the data, 3PL providers identify bottlenecks, optimize routes, and improve efficiency. This data-driven approach helps providers make informed decisions to enhance the quality of their services continually. Additionally, the data collected through real-time tracking offers you valuable information about your shipping patterns, transit times, and historical performance. This transparency allows you to make informed decisions about your logistics strategies and identify areas for improvement in your operations.


Real-time shipment tracking revolutionizes your experience by providing accuracy, transparency, and shipment control. It enables proactive issue resolution, allows for the provision of value-added services, and provides data-driven insights for continuous optimization. By incorporating real-time tracking into their operations, 3PL providers elevate client satisfaction, build trust, and differentiate themselves in the digital age of logistics. Don’t settle for less!

Proactive Communication

3PL providers must focus on proactive communication throughout the shipping process to ensure the success of your business. By sending timely updates and notifications regarding order status, delays, or any unexpected issues, the best 3PL providers help you make immediate decisions with maximum peace of mind. Proactive communication allows you to plan accordingly and make necessary adjustments, minimizing the impact of any disruptions. Additionally, personalized communication channels, such as email or SMS notifications, enable customers to feel valued and cared for.


Proactive communication is a crucial aspect of enhancing the client experience in the logistics industry. Your 3PL provider should contact you with timely updates, notifications, and relevant information throughout the shipping process. Here’s a closer look at the importance and benefits of proactive communication:


  1. Building Trust and Confidence:
    Proactive communication builds trust and confidence between the 3PL provider and its clients. By keeping clients informed about the progress of shipments at every step, you (via your provider) demonstrate commitment to transparency and reliability to your customers. Customers feel assured that their packages are being handled with care and that they are being kept in the loop. This trust strengthens the relationship between you, your customer, as well as between you and your provider – all of which encourage repeat business and referrals.
  2. Mitigating Uncertainty and Anxiety:
    We all know how uncertain shipping can be, with variables like weather conditions, customs clearances, or unforeseen delays. Proactive communication helps mitigate the anxiety and uncertainty that you may experience during these situations. By providing regular updates and notifications, providers alleviate concerns and give you a sense of control over your shipments. This reduces the stress of waiting for the final notification that packages arrived safely and allows you to plan accordingly.

  3. Managing Expectations:
    Effective proactive communication allows 3PL providers to manage your expectations. They can set realistic delivery timeframes, inform you about potential delays, or provide alternative solutions. By being transparent about potential challenges or disruptions, 3PL providers ensure that you are prepared and can make necessary adjustments when needed. This proactive approach helps avoid disappointments and sets realistic expectations, ultimately leading to a better experience for you and your customers.


Proactive communication differentiates between a poor client experience and an excellent one. By building trust, mitigating uncertainty, and managing expectations, the best 3PL providers deliver exceptional service to ensure client satisfaction. Effective communication throughout the shipping process demonstrates a commitment to transparency, reliability, and client-centricity, setting providers apart in the competitive digital logistics landscape.


Tailored Logistics Solutions

While technology can streamline logistics operations, it is essential to recognize that each client has unique requirements. 3PL providers should strive to offer tailored logistics solutions that align with their clients’ specific needs. By investing in robust supply chain management systems, providers can offer flexible services, such as expedited shipping, inventory management, or specialized handling. This customization enables you to optimize your operations, reduce costs, and meet your demands more effectively. The ability to adapt to individual requirements and provide personalized solutions sets 3PL providers apart in the digital age. In our experience, here are the top 3 benefits of providing tailored logistics solutions to clients:


  1. Meeting Specific Needs
    Each client has unique logistical requirements based on their industry, product type, geographic location, and many other factors. By offering tailored logistics solutions, 3PL providers can address your specific needs. Whether it’s specialized handling, temperature-controlled storage, or expedited shipping, customization allows providers to offer services that align perfectly with your requirements. You shouldn’t have to adjust your offerings based on what your 3PL can handle; your 3PL should enable you to fulfill every need you see fit. 

  2. Flexibility and Scalability:
    As your business grows and evolves, its logistics requirements change. When your 3PL allows you to have tailored logistics solutions, it provides the flexibility to adapt and scale operations accordingly. The best 3PL providers offer flexible solutions that can accommodate fluctuations in demand, seasonal peaks, or new market expansions. Whether scaling up warehousing space, adjusting transportation modes, or implementing new technology, tailored solutions allow you to adapt your logistics processes to your changing needs.

  3. Competitive Advantage:
    In a competitive market, offering tailored logistics solutions gives you a distinct competitive advantage. By partnering with a 3PL provider that understands your unique needs, you differentiate yourself from competitors who may offer only standardized services. This uniqueness leads to stronger client relationships, increased client retention, and a positive reputation in the industry.


By customizing services to fit individual clients’ requirements, 3PL providers deliver value-added solutions that help you achieve your logistics goals and drive overall success in your operations. If you’re missing out on any of these opportunities, you need to look into making a change immediately for the benefit of your business. 


Standvast: The Perfect Blend of Human Touch and Technological Advancements


While technology has revolutionized the logistics and supply chain industry, the human touch remains a crucial aspect of enhancing customer experience in 3PL. The ability to provide seamless, efficient, and client-centric solutions sets 3PL providers apart and ensures long-term success in an increasingly competitive market. Striking the right balance between technology and the human touch is crucial in enhancing client experience within the logistics industry. At Standvast, we understand this delicate equilibrium and successfully integrate advanced technological solutions with personalized service.


Standvast combines a client-centric approach with advanced technology, our relentless pursuit of excellence in customer experience sets us apart as the best 3PL provider in the country. By combining the human touch with technological advancements, we deliver solutions that go beyond expectations. Our real-time shipment tracking provides transparency and control, proactive communication builds trust and manages expectations, and tailored logistics solutions address your unique needs. Through these pillars, we ensure that every client interaction is personalized, efficient, and results-driven. As your trusted logistics partner, we are committed to delivering exceptional service, fostering long-term partnerships, and propelling your success in the ever-evolving logistics landscape. Whenever you feel ready to make the switch, we’re prepared to help you through the process.